Branding so killer, we raised the dead.
The Moxy Hotel wanted to elevate their experience with a crowd favorite…tacos. But not just any tacos. Tacos that will have you coming back for more, even after death.
Gimme two timeless classics, Tacos + Zombies
A small area of Moxy’s lobby was allocated for a to-order, mouthwatering, walk-up taco bar. But elevating a guest’s experience just wasn’t enough — this taco joint needed to be its own destination within a destination hotel. With a 24⁄7 walk-up window allowing rando’s off the street to devour these tacos at any time, we needed to create a brand large and vibrant enough to stand on its own within the River North district.
We killed a bunch of logos, but then one came back to life...
Scaleable Boutique Experiences
Comprehensive Brand Standards
In-House Photography + Cinemagraphs