Zachari Dunes Logo

Zachari Dunes - Full Service Brand Development

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Where Suites Meet the Salty Ocean

WeCreate was entrusted to build a dynamic strategy and brand evolution from the recently designed Zachari Dunes logo, reflecting the beauty and heritage of this Mandalay Bay property. Beyond executing our brand development process for the main resort, we partnered with their team to create sub-brands for on-property, F&B outlets, and activations. From the one-of-a-kind brews and eats airstream to the development of a fully stocked sundries and gear rental shop, not one element of the property went untouched from an immersive, intentionally-told story — inviting the guest into a relaxed and indulgent oasis. WeCreate committed to telling the story that was yet to be told of the property, not only building a brand that was memorable, but to creating an experience rooted in history, offering every guest a peek into the past while embracing the beauty of the present.

List of Services

Brand Discovery
Brand Foundation
Brand Development
Brand Book
Naming Convention
Social Asset Development
Advertising Content Development
Sales Material Design

Zachari-Dunes-brand-book page


In the evolution of the Zachari Dunes brand, our team was tasked with creating a website that showcased all that the ocean-front property had to offer. 

With multiple food outlets, guest experiences, event spaces and more — we were strategic in our wireframing and UX design to ensure all of the information was digestible and each unique sub-brand could be featured while remaining cohesive to the Zachari Dunes story. This site features a custom booking-widget, an interactive property map, live weather feed, and branded restaurant page designs. 

From site mapping and wireframes, to design and development — you can see a sneak peek into the process below!

Henry’s Sundries & Gear Rental

Naming Convention | Brand Development | Brand Guide | Web Design + Development

Henry’s is the Zachari Dunes one-stop-shop for gear rental to ensure every guest has the opportunity to uniquely experience all that Mandalay Bay has to offer.

Ox & Ocean

Naming Convention | Brand Development | Brand Guide | Web Design + Development

Inspired by the bounty of the Oxnard Plain and its pristine coastal waters, Ox & Ocean offers refined cuisine and unique craft cocktails in true So-Cal fashion. From a poolside breakfast or coastal lunch by day to an elevated dinner experience by night, Ox & Ocean is an evolutionary dining destination that marries land, sea, and libations.

Sugar Beats

Naming Convention | Brand Development | Brand Guide | Web Design + Development

This converted airstream beach trailer is the perfect fast-casual dining outlet for the ocean-front, Zachari Dunes property. Sugar Beats offers locally-roasted coffee and grab-n-go pastries in the morning, and the menu transitions to a variety of beer, wine, and cocktails to enjoy with fresh-caught seafood and handhelds for lunch and dinner.

Dive Game Lounge

Naming Convention | Brand Development | Brand Guide | Web Design + Development

The indoor game-lounge for all ages, Dive, offers everything from a pool table to video games along with a space to hang out after a long day adventuring in the sun.

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