From Awkward to Audacious
Moxy Hotel’s U-shaped architecture meant guests could peep directly into neighboring rooms. To maintain the confident Moxy brand, we had to insure guests embraced what might’ve felt like a breach of privacy and didn’t shy away bashfully.
List of Services
Social Media Content
Behind the Creative
Moxy wanted a mural on the 6-story naked concrete to distract and give guests something to admire. We felt a conceptual art installation would be more effective. Through Moxy’s playful branding we stylized, staged, and sexified the “peeping tom” feeling of gazing across the courtyard into another room.
The once questionable room experience has transformed into the most requested rooms throughout the hotel. The 6-story mural activation has become an experience worth reserving and is now positioned as an up-sell.
Our sweet love affair didn’t end there. We continued downstairs to the main lobby where we branded a one of a kind Moxy DJ booth and bar. These brand evolutions and initiatives were initially outside the Moxy comfort-zone, but after receiving the Hotel Opening of the Year, Distinctive Select Brands (Marriott International) in 2018, Moxy Chicago is now the example hotel for future Moxy hotels.
We created Bar Moxy to connect the hotel lobby area to the iconic brand.
We created the first ever Moxy podcast booth.
Social Media Asset Creation
2,200 – Pre-Opening, organic animations garnered 2,200+ videos + likes
6,000 – We helped create over
6,000 pieces of collateral