Zombie Taco Food Branding

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Branding so killer, we raised the dead.

The Moxy Hotel wanted to elevate its experience with a crowd favorite… tacos. But not just any tacos. Tacos that will have you coming back for more, even after death. Through custom branding — including logo design, illustrations, and signage​ ​— and in-house photography and videography, we created a whole new vibe for tacos that’s a crowd favorite.

List of Services

Menu Design
Icon Design

Gimme two timeless classics, Tacos + Zombies

A small area of Moxy’s lobby was allocated for a to-order, mouthwatering, walk-up taco bar. But elevating a guest’s experience just wasn’t enough — this taco joint needed to be its own destination within a destination hotel. With a 24⁄7 walk-up window allowing rando’s off the street to devour these tacos at any time, we needed to create a brand large and vibrant enough to stand on its own within the River North district.

Logo Design

We killed a bunch of logos, but then one came back to life...

Scalable Boutique Experiences

Custom Illustrations

Comprehensive Brand Standards

In-House Photography + Cinemagraphs

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