Indiana Destination Development

The sky’s the limit, IN Indiana.

With the goal to unify the state around a single identifier, IN Indiana amplifies authentic voices and stories from real Hoosiers and destinations around the state. Rather than marketing under a single tagline, we took an unprecedented approach — creating a universally adaptable headline with the state of Indiana at its center.

Truly a full-service project, we built out an entire strategy deck, produced video content complete with scripted voiceover, held extensive photo shoots across the state, and designed several collateral components, all while maintaining solid partnership relations statewide. One of the most unique collateral pieces our team designed was free, downloadable IN Indiana tool kits, where everyone has access to participate IN Indiana and invite neighbors to stay, play and build a life here.

While we can't show you everything right now, we invite to explore Visit Indiana's website.