Why Investing in an Agency-Designed Logo is Worth It

You wouldn’t wear pajamas to a job interview, so why would you want an under-designed logo to be the first impression of your company? While a logo is not the entirety of your brand identity, it certainly is a crucial element with high visibility that requires strategic and careful execution. In the wise words of famed designer Paula Scher, “Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?” As stated before, your logo has a similar impact to a first impression — it is the beginning of everything — it is worth investing in and getting excited about. When designed with intention, your logo can be a powerful tool for connection, advocacy, and establishing familiarity. 

The Strength of a Good Logo

Creating a logo is an important, preliminary step in establishing a brand. A logo is the visual representation of your company, and it should be designed to reflect the essence, values, and mission of your brand. It can be tempting to throw everything but the kitchen sink into your logo in hopes to represent every part of your company, so it’s key to have a team that knows how to distill the key pieces of your organization to create a clear, direct, and powerful visual statement. Investing in an agency-designed logo will ensure you are equipped with a logo that highlights the essential elements of your business while also functioning as a strong visual identity.

Benefits Of Brand Recognition Through Your Well-Designed Logo

In our fast-paced, scroll-centric, swipe left/right world, your first impression is everything, so here are some ways a strong logo can make a great first, second, or even hundredth impression:

• Break through the noise with a thoughtfully-designed, strategically-crafted logo.
• Customers easily identify your company and what you offer.
• Increased brand recognition and customer retention.
• Secure customer confidence in the brand.

… And Why Online Logo Generators Don’t Add Value to Your Brand

Online logo generators may seem like a viable option for creating a logo, but these tools often lack the creativity and attention to detail needed for creating an effective design. Investing in an agency-designed logo ensures that you have access to a team of experienced professionals who understand how to create a unique and strategic design that will enhance and add value to your brand. The talent and experience of graphic designers, creative directors, copywriters, brand strategists, project managers, and account managers all come together with the combined goal of creating a logo that has a strategic alignment to your brand foundation with high attention to detail, quality, and creativity. 

An Agency Has Your Back

One way to ensure your brand is established with a thoughtful, strategic, and well-executed logo is to collaborate with an agency like WeCreate (not rely on the internet to create the face of your company.) At WeCreate you have access to a well-rounded team of designers, strategists, writers and other highly-experienced professionals who understand how all aspects of your brand work together to create something special and unique. 

We would love to partner with you and your organization to equip you with a logo and brand identity that you feel confident sharing with the world! You can get a sneak preview of our expert team, check out our work, but most importantly start the conversation now. We’re excited to hear about your company’s needs and how we can be the creative consultants you’ve been looking for!