Hey! I’m Mat Barbur, and I’m the Director of Marketing at WeCreate.
My role is something like a blend of strategy, marketing, creative, and development. I turn messy problems into clean ideas, campaigns, and custom AI-powered tools. I’m at my happiest connecting research, data, kickass technology and a little imagination to figure out what we can make possible.
Top Skillsets
Our Hype Man
I started out selling shingles and drywall, then realized that co-working spaces were a thing, so I built one into the top co-working space in Chicago (as rated by Harvard Business Review). There, I learned digital marketing from a member and decided that was cool, so I took it on full-time and have managed campaigns for everything from lumber yards to multi-national sports and entertainment brands.
Notable Clients
UFC, World Gym, Visit Indiana, University of Notre Dame, Zachari Dunes
The Man Behind the Shades
Surviving “tackle time” with my rapidly growing boys, finishing home improvement projects with my wife, logging miles for whatever race I’ve signed up for, working on my next book, or shuffling up a Magic: The Gathering deck for weekly commander night!