Hey! I’m Jenna Justman, and I’m the Digital Marketing Specialist at WeCreate.
I’m responsible for serving our clients through creative strategy and innovative paid media tactics. I unearth a client’s ideal audience and work with our team to present engaging content across a user’s favorite website, app, or feed. During the campaign run, I actively analyze progress and make tweaks to optimize ad spend. I love delivering effective messages to the right eyes and ears.
Making Analytics Sound Cool
I entered the marketing world while I was still a student at Westmont College, where I double-majored in Communication Studies and English Writing. I became the Media & Marketing Assistant for a luxury real estate team in Montecito, California and that became the first stepping stone in my professional career. Between semesters, I worked two separate paid internships back in my hometown of Carson City, Nevada: the first for the State and the second for the City. That experience cascaded into a job offer upon graduating as Digital Marketing Coordinator for a local agency where I began managing the digital assets and social buys for a handful of state and city-level clients.
That’s when I became truly passionate about digital marketing as a means of storytelling. I decided to expand to a larger market and joined a media team in Reno, Nevada as an Advertising Executive. Shortly after, I was promoted to Digital Marketing Manager where I implemented paid media strategy and optimized digital marketing campaigns for select clients. Although I loved the work itself, I was on the lookout for an opportunity that combined my passion for marketing in an environment that was wildly creative, bold, and innovative. WeCreate is that place! I’m extremely happy to continue my journey alongside a team of such talented people.
Clorox Company, Groups Recover Together, Indiana Destination Development Corporation, Patagonia, Renaissance Reno, US Foods, Whitney Peak Hotel