WeCreate has had the privilege of partnering with Meats by Linz since 2019, and most recently, we were tasked with a visual rebrand for this iconic company. With a remarkable 60-year history, we approached this task with the utmost care, working closely with their team to ensure their brand evolution honored their legacy while positioning them for a rapidly growing and successful future. Meats by Linz's core values of quality, consistency, service, and hospitality were our guiding principles throughout the project, and their passion for excellence was evident. The end result? A sophisticated and upscale brand identity that reflects the caliber of steakhouses, chefs, and customers they serve. WeCreate is grateful to continuously collaborate with Meats by Linz and Linz Heritage Angus to tell their brand narrative and support their team.
List of Services
Brand Strategy Alignment
Brand Identity Design
Comprehensive Brand Standards
"We handed WeCreate what many would consider a nearly impossible task, transforming the brand of a 60 year old family owned and operated company. While Meats by Linz & Linz Heritage Angus are highly sought after in the hospitality industry, the visual brand, messaging, and story had never fully been integrated. Through our rebranding, content shoots, and storytelling video projects the team brought to the surface everything the brands had been trying to say for years. They helped take our brand to the next level, all while sticking to deadlines, capturing the essence of the family, and listening diligently to our team's feedback. It feels like a true partnership when working with WeCreate, one that challenges my team in the best way."
Brooke Rapchak, Marketing Manager
Meats by Linz & Linz Heritage Angus
Linz Heritage Angus
WeCreate had the privilege of telling the story for the Linz Heritage Angus program at their ranch in Byars, Oklahoma. Home to over 800 cattle across 5,000 acres, the team spent three days on the ranch capturing interviews with Fred and Zac Linz and the ranch team, b-roll footage of the expansive property, and highlights of the praised cattle. The Linz Heritage Angus program brings its customers a true conception to plate program as they focus on consistency, quality, and control at every step of the process. As an industry-changing program, WeCreate is honored to tell their story.