A 24-Hour Brand
NWI Strong is designed to become an important go-to resource during and following the COVID-19 pandemic. Working with towns, cities, medical professionals, and community leaders, we hope to connect those in need with the resources they require to thrive.
NWI Strong is a directory website acting as a free resource to small businesses, nonprofits, and the people who utilize them to support our community and neighbors in a time of uncertainty and fear.
WeCreate Media isn’t just a part of the community because we all happen to work here – our team is made up of a cross-section of what makes Northwest Indiana a truly incredible place to call home. However we got here, whatever the reasoning or journey, we call Northwest Indiana home. When the uncertainty and challenges surrounding the COVID-19 pandemic reached the Region, we knew we couldn’t sit around and watch it hurt our neighbors.
We are a creative group, a team that thrives on solving the most challenging of problems for our partners. Our community had a problem, and we wanted to find a solution we could bring to life. Just 24-hours after posing the question, #NWIStrong was born.
Behind the 24-Hour Brand
The situation was bad for everyone in the Region, including us. Our team got together and posed the question:
What do we do?
Most organizations in the area have a website and social channels set up, but few are prepared for online-only business. Likewise, many locals follow their go-to favorites, but now need updates on questions like when or how at-risk people can safely visit and purchase what they need.
We quickly came to the conclusion the community needed a place to come together digitally.
We knew we needed to quickly and efficiently create a single place where businesses and citizens could go to get answers of all kinds – who is open, what kind of safety from spreading the coronavirus are they offering, and, most importantly, how can the community support itself right now.
From concept to creation, our team got #NWIStrong turned around in less than 24-hours.
The most important takeaway from the process was easily our ability to delegate specifics and all focus on what makes us individually strong. Our design team came up with graphics, our tech team built out the website, and our writers got to work telling the story.
In the end, #NWIStrong quickly became – internally and externally – a reflection of the strengths of all of us. Each of us at WeCreate, in local government, medical professionals, business owners, and everyone everywhere else across the Region are all strong and lend our strengths to a strong community.
We are proudly #NWIStrong because the Region made us this way.
Mayor Matt Murphy Interview