The beacon of the region.
From the beginning of our work with this inspiring city, we found it easy to invest so much of ourselves into its success. Our contributions towards Michigan City meant a direct advancement to our region and, to some members of our team, their hometown. This town has heart. It has grit and guts. It has defiance and attitude. It has resilience and record-breaking stories.
Impacts You Can't Miss
29.1 Over the last six years, home sales have increased 29.1%.
49.1 Average price paid for a home has risen 49.1%.
6,250 jobs resulting from tourism.
4,500,000 tourists visit each year.
74.9% Michigan City was responsible for 74.9% of the LaPorte County tourism economy.
1 in 3 Jobs created in high wage occupations.
The Steps Taken for Success
These numbers don’t appear over night. These impacts were only possible by the dedication of a city council and community eager for change. With a deep commitment to the success of the the town, a holistic strategy utilizing all aspects of marketing and media was in order. Impactful marketing requires all avenues to be explored.
To infiltrate region buy-in, we placed advertisements in every South Shore train car. All in addition to the hundreds of print, radio, and social ads created and distributed across the neighboring communities.
Blogs + eBlasts
586 Newsletter Subscribers
Facebook follower growth increasing 2-4% every 3 months. Instagram and Twitter follower growth is increasing 3% every month.
85+ Promotional videos created
177+ local business listings produced and maintained.
1,285 – In a sample size of 180 days, social media follower growth increased +1,285.
10,977 – In a sample size of 180 days, social media total daily impressions amounted to 10,977.
2,000,000 – In 6 months, My Michigan City has over 2 million views on videos and posts.
35,000 – In 6 months, My Michigan City social content has been liked, shared, and commented on over 35,000 times.
Michigan City names one of the best small cities for businesses.
Our work for this city is only beginning. We’re honored to be closely involved with such a powerful movement. The work we do today isn’t the full breath of our capabilities. From total brand establishment, to technical advancements, our capabilities spread far beyond. To view our other capabilities, subscribe in the footer below.