Legit Cookie Dough

There's nothing more dope than edible cookie dough called doughp. Yeesh, we love a good tongue twister. When we came across this edgy, no bull company, we knew we had to sink our teeth in. Tasked with evolving a brand that couldn't involve any of the expected cookie dough brand elements (no pink + no childlike flare), we refined a dark and delectable visual identity that stood entirely apart from the competition. With a brand and product that evoked raw emotions, we were able to ignite the nostalgia in all of us.

Brand Personas Evolution

From One General Target to Five Specific Brand Personas

Branding Evolution

Color Standards

Font Treatments

Custom Illustrated Flavor Mascots

Packaging Re-Design

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Product Photography for eCommerce

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Monthly Social Media Content

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