Hey! I'm Eli McGanal and I'm the CMO at WeCreate.
Love a good and timely story? Eli’s the Roald Dahl at WeCreate (he’s even got a State Champion title with the National Children Stories Competition to prove it). His specialty is in developing cohesive brand strategy and creative for the hospitality and health/wellness industries, consumer packaged goods, events, and immersive consumer experiences.
Over his career, Eli has led projects for some of the world’s most iconic brands (Hilton, Barton G, Natrol, American Airlines, Miller Brewing Company, Kmart, Burger King, Chrysler, Domino’s Pizza, and Verizon Wireless). Remember Verizon’s "Can You Hear Me Now?" campaign? He may have just made it a little cooler. He was also the creator of [FREEUP], their prepay youth brand. [Yeah — he’s that old.]
Eli’s history goes farther back than you'd think. Before he was a partner, he was a client working in CPG (Consumer Packaged Goods) with an inside seat in marketing departments — hiring the founders of WeCreate on projects like pitching Pepsi and Cadillac and working on projects for Natrol and Verizon Wireless... and before that, he and Jeremy Bustos were friendly rivals at an Indiana University. Now, that’s going way back.
As if Eli’s clout wasn’t unique enough, he’s pretty one-of-a-kind when he’s not busy being Russell Crowe in "A Beautiful Mind" (the way this guy works his strategy decks, though!). Our resident Mustache Aficionado, Eli, has 80K followers on social media and uses the platform for mental health check-ins and to promote artists around the world. He has a collection of over one hundred banned TV commercials. And if those tidbits weren’t interesting enough, Eli loves to paint rabbits... weird alien rabbits.